In general, we always recommend having digital products and physical products in different stores as it limits confusion for customers. For instance, you wouldn't want to sell Print on Demand items like T-Shirts in a business template store.
However, there are a few exceptions where it could work, for instance, if you are selling the exact same product in both a digital and physical format then it would make more sense to have them in one storefront as Etsy doesn't allow you to list the same item in different stores.
A few examples of where this would work are:
- A planner that you are selling as a digital product and as a physical product.
- A wall art store where you are selling the same print as a digital file and a physical printed copy.
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